Pearmain Cocktail Tutorials

The Challenge

Pearmain Pubs run 5 smart community pubs in Surrey, UK. Although they offer delicious food service in their restaurant, Permian Pubs take their drinking seriously.

That’s why they contacted Teralon to create a series of cocktail tutorials in order to train their new bartenders, and share their recipes on social media.

The Strategy

In addition to being aesthetically pleasing, the goal of these videos was to convey clear and understandable instructions.

Special attention was given to lighting, clear close-ups of the various steps, and good clean audio.

The Solution

Teralon spent a morning with two of the company’s best mixologists in one of their pubs. Once the lighting and cameras were set up, all that was left to do was to make the cocktails.

We even got to taste a few.