FOCUS: Postgraduate Courses


The Challenge

The School of Geography at Queen Mary University of London contacted Teralon to help update their postgraduate degree course testimonial video .

The Strategy

After a few strategy sessions, it became clear that the ultimate aim was to promote the postgraduate courses, and connect with hesitant undergraduate students.

Rather than simply giving a factual account of what the courses involve, Teralon suggested a move away from the testimonial format towards something with more inspirational tones. However, the core facts and figures were still important to get across.

The Solution

We chose to convey all factual statistics in rapid succession though an overwhelming narration. In this way the information was still transmitted almost subliminally, leaving viewers free to connect with the empowering and inspirational message beneath: focus your studies, and achieve your goals.